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click here please 1. Question: What is asset management?

We live in a complex world. It used to be that a good pension and/or social security guaranteed a secure retirement. Today though, there are no guarantees. Changing tax laws, inflation, volatility in the marketplace and other factors outside our control can quickly derail one's short term and long term financial goals.

Not to mention, handling the details of your financial affairs can seem like a full-time job. And, the more successful you are financially, the more complex your life, the more diverse your financial needs, and obviously the more time it takes to manage your affairs.

A financial services professional can assist you in creating a roadmap for your financial goals. This individual will help you plan, implement, and provide you access to top-level products in the fields of life insurance, investments, and banking.

2. Question: Who is a good candidate for asset management?

Many well-intentioned individuals unknowingly pay severe financial penalties due to a lack of a financial plan. This unfortunate truth results in the payment of taxes that could be avoided or deferred and unnecessary estate costs.

More importantly, many successful and motivated people simply never achieve there lifetime financial goals because there was no road map for success.

So, if you feel your net worth has suffered due to a lack of a plan, it might be time to contact your estate planning team for a recommendation.

3. Question: What does asset management entail?

The asset management process involves three key areas:

    1. financial management
    2. investment management
    3. risk management

Financial management is the fundamental step in initiating your successful plan. This step involves establishing controls over a broad spectrum of interrelated activities, ranging from simple budget review to cash flow analysis to business development to estate and business continuity planning. Your financial planner will help you identify, address, and solve problems involving income flow, estate preservation, in both the personal and corporate arenas.

Investment management focuses on wealth accumulation and asset conservation objectives. A priority of our financial planning process is to identify the degree of risk which will be acceptable to you as an investor.

A financial manager's initial step will be to analyze what is referred to as risk propensity, your current investment objectives, and how they relate to investment options.

Risk management focuses on identifying uncertainties which could threaten a financial plan and helping you to determine the degree of risk that is acceptable.

Risk management decisions within the financial plan can be pivotal to the execution of strategies which impact upon accumulation, conservation, and distribution goals. Above all else, efficiently preparing for contingencies helps assure the continue progress of the financial plan-no matter what may happen.

5. Question: Describe the process of asset allocation?

Asset allocation involves the spreading of investment dollars over several asset classes, each possessing unique risk and return attributes. Asset allocation maintains broad exposure to several asset classes in an attempt to provide more predictable returns. The process of asset allocation is an art as well as a science. The process entails a certain degree of number crunching, but also involves the use of time-tested, judicious investment principles, such as diversification. The goal of asset allocation is to achieve above average investment returns over the long-term, while maintaining a commensurately lower level of risk.

THE PROCESS OF ASSET MANAGEMENT
1. Identify goals and objectives through the Confidential Client Questionnaire.
2. Articulate your goals and objectives in your Investment Policy Statement.
3. Build your portfolio's foundation by choosing the proper model portfolio.
4. Customize the portfolio to your needs by selecting the appropriate mutual funds.
5. Rebalance your portfolio and update your Investment Policy Statement via ongoing reviews.

6. Question: Describe some benefits and features of the asset management approach.
BENEFITS OF THE ASSET MANAGEMENT PROGRAM
Personal service, attention, and expertise from an experienced Investment Advisory Associate.
A high quality investment portfolio designed to meet your individual needs and objectives.
Proactive ongoing reviews to accommodate your current objects and capitalize on changing market conditions.
Consolidated, detailed reporting that simplifies tracking and tax preparation.
An open and ongoing dialogue with an objective investment professional.
Prudent asset management incorporating diversification, asset class correlations, and advance portfolio theories.

FEATURES OF THE ASSET MANAGEMENT PROGRAM
Enhanced reporting including a consolidated monthly statement, quarterly performance reports, and a year-end tax summary.
Sophisticated asset management tools including state-of-the art software programs and Modern Portfolio Theory techniques.
Timely market and economic information via Global Marketwatch, our quarterly newsletter.
Available to all investors including corporations, trusts, and retirement accounts.
A large selection of quality mutual funds are available covering a broad range of asset classes.
An all-encompassing management fee billed quarterly based upon the value of your portfolio.

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Bill Judge & Associates
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Disclaimer: William Judge, Jr., of Bill Judge & Associates is registered with AIC, which is otherwise unaffiliated with Bill Judge & Associates.
5900 O Street, Lincoln, NE 68510
1-800-335-985

This is not an offer of securities in any jurisdiction, nor is it specifically directed to a resident of any jurisdiction.  As with any security, request a prospectus from your registered representative.  Read it carefully before you invest or send money.  Securities products are limited to residents of Arizona, California, District of Columbia, Florida, Maryland and Virginia.  A representative from Bill Judge and Associates will contact you to provide requested information.  California license number 0D30711

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